Consumer behaviour is changing fast. From beauty and personal care to household products, food and beverage, dining out and lifestyle choices, expectations are evolving across every category. Our Emerging Trends 2026 report brings together fresh insight into what matters most to people now and what will shape their decisions in the year ahead.

What to expect:
The report will explore the early signals and priority shifts defining how consumers shop, eat, live and spend. Expect fast-moving themes across cosmetics and skincare, household and home care, food and drink, restaurants and out-of-home experiences, along with the wider attitudes influencing value, wellbeing and everyday choice.